Since 2001, Pureology has pioneered the clean beauty movement, with a simple but powerful idea: to create the very best products for colour-treated hair. Now, Pureology has elevated its core brand values through ‘Beauty With Meaning’, premiumised its look and improved its formulas.
All the best parts of the brand are the same – the known and loved vegan formulas, signature aromatherapy and post-consumer plastic, sustainable bottles. What’s new? Premium, modern packaging, new branding, a revised vision, mission and purpose - incorporating models, faces and ambassadors from unique walks of life, both locally and abroad. Find out more in the newest brand video.
Pureology was born in California in 2001 and led the way in creating products made with purity and good health in mind, and pioneered the clean beauty movement with ZeroSulfate® shampoos and 100% vegan formulas. Pureology strives to make women feel beautiful inside and out. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolour. All bottles are 100% recyclable, and are made from 95% post-consumer recycled materials.